Privacy Policy

This Privacy Policy describes how Form & Fable (ABN: 52 774 390 358), an independent creative agency based in Melbourne, Australia, handles personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

We are committed to protecting the privacy of the personal information we collect and hold about you.

1. What is Personal Information?
Personal information is any information or opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not.

2. What Personal Information Do We Collect?
The types of personal information we may collect and hold include:
- Contact details: Your name, email address, phone number, and postal address.
Professional information: Your company name, job title, and professional roles.
- Correspondence: Any information you provide to us through emails, phone calls, or direct messages.
- Website data: Your IP address, browser type, and information about how you use our website (e.g., pages visited, time spent). We may use tools like Google Analytics for this.

3. How We Collect Personal Information
‍We collect personal information directly from you through various channels, including:
- When you contact us via our website’s contact form, email, or phone.
- During meetings and discussions about a creative project.
- When you provide your business card or other professional information.
- Through third-party services you use to interact with us, such as social media platforms.

4. The Purposes for which We Collect, Hold, Use, and Disclose Personal Information
‍We collect, hold, use, and disclose your personal information for purposes including:
- Providing our creative services to you and managing our relationship with you.
- Responding to your inquiries and requests.
- Sending you communications about our services, projects, and events that we believe may be of interest to you.
- Managing and improving our business operations, website, and services.
- Complying with our legal and regulatory obligations.

5. Disclosure of Personal Information
We may disclose your personal information to third parties, but only where it is necessary for our business functions or activities. This may include:
- Our trusted contractors or subcontractors who assist us in providing services (e.g., specialized designers, developers).
- IT service providers, email platforms, and website hosting services.
- Third-party services like Google Analytics that help us analyze website traffic.
We will not sell, rent, or trade your personal information.

6. Direct Marketing
We may use your personal information to send you direct marketing communications about our services, opportunities, or events. You can opt out of receiving these communications at any time by following the unsubscribe instructions provided in the communication or by contacting us directly.

7. How We Store and Protect Your Personal Information
We take reasonable steps to protect your personal information from misuse, loss, unauthorized access, modification, or disclosure. We use a combination of physical and technological security measures, including:
- Password-protected digital systems.
- Secure cloud storage with access controls.
- Firewalls and anti-virus software.
When personal information is no longer needed, we will take reasonable steps to securely destroy or de-identify it.

8. Accessing and Correcting Your Personal Information
You have a right to request access to the personal information we hold about you and to request that it be corrected if you believe it is inaccurate, incomplete, or out-of-date. To make a request, please contact us using the details below. We will respond to your request within a reasonable time and will not charge a fee for giving you access to your personal information.

9. How to Make a Complaint
If you believe we have breached the Australian Privacy Principles or have a complaint about our handling of your personal information, please contact us. We will investigate your complaint and respond to you as soon as practicable.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

10. Contact Us
For any privacy-related questions, requests, or complaints, please contact:
Form & Fable
hello@formandfable.com.au
Melbourne, Victoria, Australia

This policy was last updated on November 27 2025.
We will respond to your request in accordance with applicable privacy laws.